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Organic marketing: The pros and cons of it

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Organic marketing is a term that may confuse some newbies. Fact, however, is that it is just another name for search engine marketing. In simple words it means marketing and promoting your website in such a way that it appears among top search engine results.

Admittedly appearing on the first page of search engine results, especially Google will not help in increasing your web traffic as well as credibility. However, there are certain downsides of organic marketing as well:

It demands steady and consistent effort. If and when you stop generating content for your organic marketing campaign, your rankings will start falling.

Yes, there are quick-fix black hatting techniques that essentially involve pulling the wool over search engines’ eyes. However, most of these techniques will not get you any long term results in the best case and may get your sited de-indexed and blacklisted in the worst case.

It is a very competitive campaigning method, so even if you appear on page 1 for or even number 1 or 2 for a week, there is no guarantee that your site will be at the same position the next week as well even if you continue to make the same amount of effort. Why? Because your competitors may be working harder than at their organic marketing campaign then you are.

So, yes organic marketing is not the perfect way to get yourself noticed, however, having said that it is still considered one of the most effective methods.

 


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